Jeff Edwards

Scholastic Reflections

Jeff is a 40 year veteran of the school photography industry.  His company Scholastic Reflections serves over 150 schools in southeastern Wisconsin.

 Jeff has been a consultant for Herff Jones, Jostens, Taylor Balfour, and worked for Inter-State Studio as a regional and national sales manager. He has spoken at previous Imaging USA conventions, SPAC, WPPI, Pro Photo Expo, Sync Sports, and does numerous educational workshops. 

His perspective, which has come from running an active business daily and wide range of consulting experiences, provides a unique point of view for the presentations he shares.

Classes Jeff is Teaching

We Love Yearbooks & It Shows.

Yearbooks are important and necessary for any extraordinarily successful school portrait photography company. If done well, they are one of the single best ways to build and maintain business. This program will talk about how to leverage yearbooks in gaining new business. Success with yearbooks comes from active management of the yearbook process. We will discuss ways to grow Elementary school yearbook business. How to better manage yearbooks of all types to eliminate the angst that is felt around deadline time and how Covid will impact the yearbook business this year If you are new to yearbooks or have been doing them for a while, I think you will find some great tips for growing and managing your year yearbook business.

Sponsored by: Walter’s Publishing

Additional Materials Available from Jeff

The Business Institute – for Volume Imaging Professionals

Look for this upcoming course from Big Money Photography sponsored by Volume Imaging Professionals.  It’s designed to develop stronger business practices in veteran photography businesses and take them to a higher level.