Meet Your Speakers and Their Classes

Speaker: Tim Macdonald Image Art Studio

 Program Description:  *How to photograph thousands of students with the least amount of equipment without compromising quality 

*Taking on hundreds, sometimes thousands of students in a fast paced environment with or without paperwork 

*Selling multiple images online to customers while averaging $45-$58 per order 

*Providing schools with a proper proposal and all the service items they WANT from you!

 Program Sponsor:  GotPhoto

 Professional Bio:  Tim Macdonald is the owner of Image Art Studio, the premier, full-service school photography studio in northern New Jersey. Dealing with thousands of students and athletes every year, he makes sure each shot gets the special attention it deserves by always staying on top of his game with his photography and workflow. Tim is an experienced GotPhoto user since 2018, and has converted all of his school accounts (35,000 students) to GotPhoto because of the success in sales and automated workflows. He has also mastered many types of events including Commencement Ceremonies, Fashion Fundraisers, Onsite Event Photography, Proms, HS Sports and more – all while utilizing GotPhoto 

Speaker:  Erica Morrow.  Slow Road Photo,  Minneapolis, Mn.

 Program Description: 

Volume photography has many key components, but there is no doubting the importance of having the right team in place to ensure you reach your goals and provide a quality service to clients.  In this talk, Erica Morrow, owner and lead photographer of Slow Road Photo, shares her insights on the difference key hires can have on your volume business and what to look for when hiring new employees. She’ll also convey the importance of developing a strong company culture thru your employees.

 Program Sponsor: GotPhoto

 Professional Bio:

Erica Morrow is the owner and lead photographer at Slow Road Photo. She and her team take school portraits that capture children with honesty and heart and also offer playful and gentle-spirited newborn and family sessions.

The Minnesota-based photographer brings a unique and detailed approach to her business and photography in the volume segment. This means you can find Erica offering helpful ideas on creative expressions, how to use your branding and marketing to win new accounts, and the importance your team has in photography.

Speaker: Mike Norkin, CEO, Cherished Memories Photography. Lake Elsinore, CA.

 Program Description:

Cherished Memories Photography has been working with schools producing

Senior Portraits for 20 years! Owner, Mike Norkin, has led the charge in expanding

his business in what started with a small garage studio to 4 studios spread out over

Southern California with 80 schools, 13,500 contract seniors, and 100,000+ Underclass Students on a yearly basis! Join Mike and his lead staff in an overview of their workflow and processes for profitable volume in-studio Contract Seniors.  

Professional Bio:  Mike has been working professionally since 1998 when he entered the family portrait market. Taking family portraits at schools from Santa Barbara to San Diego, Mike was scheduled seven days a week six months a year. After three years of making someone else wealthy, Mike decided to do his own thing, and on September 10th, 2001, Mike officially launched Cherished Memories Photography. Over the past 19 years, Mike and his team have worked with a variety of clients ranging from Minor League baseball to professional medical organizations, cities, water districts, sports leagues, and, most importantly, schools. With 80 schools, including 30 comprehensive high schools, Mike’s team is heavily sought after in the Southern California area. Customer service is a hallmark of Mike’s company and he boasts a 100% retention rate with his school business, never losing a client in 19 years.

*Advanced Course

 You’ve worked hard to build your business. It’s going well, but you’ve reached a plateau. Maybe it’s time to think BIG and take your business to the next level. This program will provide insight into what it takes to exponentially grow your business. Learn the secrets of winning MAJOR ACCOUNT BIDS.  Learn how to super-charge your marketing and diversify your business to reduce seasonality and even-out your cash flow. Discover how to recruit, hire and compensate a great part-time Staff and keep them loyal to you. Learn how to create an alternate brand to get customers you aren’t getting now and to prepare your business for transition or sale at retirement time. Break the ties that are holding you back. Think BIG! 

Sponsored by: Volume Imaging Professionals

Want to get into a market that’s destined to grow exponentially after COVID? Photographing Families in VOLUME through Membership Directory programs for Churches, Country Clubs, and Homeowner’s Association can be your answer!  You just have to learn the best practices of doing them,  RIGHT!  This is a proven program with very little competition, no seasonality,  minimal equipment requirements, and no brick-and-mortar studio is needed.  If you have good portraiture skills working with Children and Families in a mobile studio environment, this could be a great new opportunity for you. Learn how to get started in this two-hour program with Instructor,  Chris Wunder,  the man that literally wrote the Manual on Membership Directory Portrait Programs.

Sponsored by: Marathon Press

Anyone can claim to be a professional photographer, and many amateurs actually do. There’s a BIG difference between the wanna-be volume photographers and what you offer. Unfortunately, even the best volume photographer can occasionally lose an account to someone less qualified. The Accreditation Program from Volume Imaging Professionals can help you set yourself apart (and above) other competitors in your local area. Decision-makers are more likely to choose a photographer who has been recognized by their industry for their professionalism, training, related experience, and adherence to ethical standards.  Accreditation can also enhance your professional credibility and give your Clients peace-of-mind that they’ve hired the “best of the best.”  Learn how to qualify to become the first (and possibly the only) Accredited Volume Imaging Professional in your area, and reap its benefits.

Sponsored by: Volume Imaging Professionals

Speaker:   David Grupa, M.Photog.Cr., CPP      Grupa Portrait Studio

Program Description:  Photographers are constantly looking for a new way to add income streams to their studios. However, when it seems like getting new clients is more and more difficult, where do you look for new business?

There’s money in volume. That’s right, all of those sports teams get photographed every season, and parents purchase everything from groups and individuals to magnets, buttons and more. (And they do it multiple times per year as their child moves from sport to sport.)

While it takes a little work to grow this business, it can be extremely lucrative when done properly and creatively. And you can add volume sports without killing your portrait studio brand.

David will walk you through this full-circle journey that led to successfully adding volume sports to their portrait studio, including tips for marketing to prospective clients.

 Program Sponsor:  Richmond Pro Labs


Professional Bio:   A member of the Professional Photographers of America since 1977, David has been in the industry since 1976. Currently, he and his wife Kirsten own and operate Grupa Portrait Studio in Maplewood, MN where they operate a residential studio specializing in HS Seniors, families, and portrait photography.

While David always had a few school teams on his schedule, in 2013 he began actively marketing to increase the studio’s sports business. Inspiration from successful veterans like Pat Cahill, Jeff Gump and Leigh LaForest gave him the push he needed to take that market segment to the next level. Kirsten and David have been featured in Professional Photographer magazine. They have spoken at Imaging USA along with other state and specialty conferences.

David and wife Kirsten (also a Certified Professional Photographer and Cr. Photog.) have twin 7-year-old daughters, Kathryn and Sylvia, and reside in Maplewood, MN. When he’s not busy in the studio, you’ll find him volunteering for various community and professional groups. In the summer months, Target Field (or other baseball parks) become his hangout.

Speaker: Jeff Edwards.  Scholastic Reflections, Milwaukee, WI.  www.

 Program Description:

Yearbooks are important and necessary for any extraordinarily successful school portrait photography company. If done well, they are one of the single best ways to build and maintain business. This program will talk about how to leverage yearbooks in gaining new business. Success with yearbooks comes from active management of the yearbook process. We will discuss ways to grow Elementary school yearbook business. How to better manage yearbooks of all types to eliminate the angst that is felt around deadline time and how Covid will impact the yearbook business this year If you are new to yearbooks or have been doing them for a while, I think you will find some great tips for growing and managing your year yearbook business.


Program Sponsor:  Walter’s Publishing


Speaker Bio: Jeff is a 40 year veteran of the school photography industry.  His company Scholastic Reflections serves over 150 schools in southeastern Wisconsin. Jeff has been a consultant for Herff Jones, Jostens, Taylor Balfour, and worked for Inter-State Studio as a regional and national sales manager. He has spoken at previous Imaging USA conventions, SPAC, WPPI, Pro Photo Expo, Sync Sports, and does numerous educational workshops. His perspective, which has come from running an active business daily and wide range of consulting experiences, provides a unique point of view for the presentations he shares.

Speaker: Marion Hughes, Photographic Trainer and Consultant, AYS Imaging, Dallas Texas

 Program Description:  * NOTE: This is a 2 hour program.  This program is a guide to creating an undergrad spring photography program that the parents and students will want to buy.  Learn about spring programs that sell, and ones that do not. Learn how to build a fast-change background system out of things you probably already have lying around – A High Key to Low Key proof program in almost no time. Discover lighting for Green Screen and Hi Key that works every time. He’ll also cover a technique called Quick-Change Posing, providing two senior-like poses in just a few seconds. His programs are fast-paced and entertaining.  Don’t miss it.

 Program Sponsor:  VIP – 

 Professional Bio:  Marion is often referred to as the “Yoda” of volume photography techniques. He has an uncanny ability to take often complicated photo day challenges, simplifies them and makes them easy to handle. Formerly the Director of Photography at Inter-State Studio, Marion is at ease working with large, Corporate photography companies as well as smaller, boutique, and start-up studios.  He’s authored step-by-step photography process manuals and is the inventor of the “Wibit” exposure and color calibration tool for digital photography. Put his 40+ years of experience to work for you.  Attend this class.

Speaker: Jonathan Givens , Entertainment Photography Specialists

 Program Description:  * Dance schools are an incredible way to augment your volume business!  Learn how to approach schools, create a dance school workflow, design  sessions, and successfully interact with dancers on their own terms.

 Professional Bio:

Jonathan Givens is an award-winning choreographer, aerial rigger, scenic designer, expert mopper, and author of Dance Across the USA – winner of five national literary book awards.  A lifelong entertainment professional, he photographs dancers, circus folk, and performers of all types, creating amazing images to showcase the artist and their unique skills.  His studio is based in South Florida, where he lives with his wonderful wife and two super cool puppies. 

Speaker: Nick Shoob.  Shoob Photo South, Los Angeles County, CA.

Program Sponsor:  GotPhoto

Program Description:

Nick Shoob has grown up in the school photo business. His family studio has been around for over 102 years and photographs over 100k students a year. But after seeing all the trials and tribulations of running a business that big, he decided to do things differently when he opened Shoob Photo South. With a business focused on efficiency and low overhead, he has been able to lead a comfortable life while photographing many less schools. Please join his talk to discuss how, remote workers, computer automation, and getting rid of office space can not only save your bottom line but also your sanity.

Speaker: Cane Sampson, CEO, CL Photoz, Harrisonburg, VA.

Program Description:

 If you ask about Cane, the first thing most people are going to tell you is that “he is a hustler.”  I am always one step ahead of my competition and that is because of my hustle.  I have applied what I learned from the streets of East Orange, NJ to my photography business and can show you how I have applied this knowledge to my business to make it successful. In only three years in the volume world, I have already surpassed my competition and have locked in every contract I have gone after – Let me show you how.

 Professional Bio:

Cane Sampson is a professional photographer who works primarily in the volume world. He is the founder and CEO of CL Photoz based in the Shenandoah Valley of Virginia. Cane leads his business with his creative lighting, skilled use of photoshop, and his ability to land major contracts. In only a short period of three years, Cane is known as the best volume green screen photographer in a wide area.  In his sports photography, Cane believes that each athlete deserves to feel like a superstar, and he creates that environment with each session by delivering an experience and a photo to reflect that.  Cane has trained with some of the best photoshop experts in the industry and attends continuing education conferences on a regular basis.  He has also completed the Volume Boot Camp with Volume Imaging Professionals and H&H Color Lab.  He is always one to stay on top of new trends and methods and applies these to his business.

Speaker: Justin Clements, Owner,  Street Safari, Inc, Pensacola, FL.

 Program Description:  StreetSafari Inc has developed one of the world’s highest-capacity workflow systems for coverage of Sporting Events and more. In our program, we’ll share how we do this with other photographers, shooting daily volumes from 10,000 to 80,000 photographs per day and automatically publishing around 10,000 images per hour. So you think YOU do volume photography?  Learn about real volume from a company at the top of its game.

 Professional Bio:  Justin Clements has worked as a professional photographer for the last 9 years, primarily in high-volume souvenir and sports photography. Using a 15 year background in Information Technology we have developed our own in house publishing and high volume workflows.  Perhaps it’s time to expand your business to include a popular new market segment. We can show you the opportunities.

Speaker: Stephanie McCauley I Smile Studios

 Program Description:  Do you only have 30-45 seconds with each child?  Great!  That’s plenty of time to get 8-10 unique sellable images to put in a client’s gallery.  Push your average sale through the roof with these tips and tricks to provide your customers a mini session for each of their children right at school!

Speakers: Danny & Dianne Rabalais

 Program Description:  When starting this school year, things were obviously in a fluctuating state and school administrators did not know what to do. Schools were cancelling photos left and right because they were afraid and were ordered not to have kids gather in common areas.

 For the next 3 months, my wife and I went to work on this new system and when we finished… BINGO, we were taking photos a week later! 

 We have the first ever Classroom-To-Classroom Volume School Photography system and we are going to share it with you!